John Cochran, who last month sold Terrapin Beer Company to MillerCoors, has purchased the assets of Altamont Brewing and will rebrand the company as UpCountry Brewing. The purchase includes Altamont Brewing’s 7-barrel brewhouse and an adjacent restaurant. Cochran will retain Altamont Brewing’s staff including brewer Jordan Veale. Cochran said he plans to keep distribution mostly limited to the Asheville area and has said that the beer will never be sold outside of the Carolinas.
Cochran said he plans to open the brewery and taproom this month and, pending TTB approval of brewing permits, begin producing beer under the new label shortly thereafter.
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